EA is making a big change to the management of the Battlefield franchise by putting Vince Zampella, the CEO of Titanfall and Apex Legends-maker Respawn Entertainment, in charge of the series, according to a GameSpot article published Thursday.
Alongside Zampella’s new oversight of the franchise, EA plans to build an interconnected Battlefield universe, he told GameSpot. To help support that, EA is creating a new Seattle-based team focused on “injecting more storytelling into the Battlefield universe” headed up by Halo veteran Marcus Lehto, while Ripple Effect, which made Battlefield 2042’s customizable Portal mode, is working on a “new Battlefield experience in the Battlefield 2042 universe.”
