Madden players can’t quit the game they hate

A screenshot of Madden 22, the only licensed NFL video game on the market. Fans don’t have any other choice if they want to play a football video game, and they seem to love and hate the annual franchise in equal measures.
EA Sports’ Madden 22 in action. | Image: EA Sports

Andrew Belton makes a living playing Madden, a game he does not particularly like.

In his videos, he challenges “trash-talkers” who leave him insulting Instagram DMs, arguing, with colorful language, that they could kick his ass in the game. So Belton spends his time beating up on randos — and the occasional pro athlete — all while teasing and taunting them back for his YouTube audience. This is the part he does like: winning, especially when it’s against people who are so disrespectful. He goads them into risky passes and encourages them to go for it on fourth down when the sensible decision would be a punt.

Watching Belton’s channel, ABGotGame, the only thing he roasts more than his opponents? Madden itself. Common refrains: “This game...

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