‘NFTs are a scam,’ says indie game store Itch.io

Illustration by Alex Castro / The Verge

The world of online creators is increasingly divided on the subject of NFTs, but indie game store Itch.io has taken a firm and clear stance on the topic.

“A few have asked about our stance on NFTs,” the company tweeted this week. “NFTs are a scam. If you think they are legitimately useful for anything other than the exploitation of creators, financial scams, and the destruction of the planet [then] we ask that [you] please reevaluate your life choices.”

Itch.io’s strong stance is notable at a time when many organizations — from gaming companies to digital storefronts like Itch.io itself — are at least toying with the idea of integrating NFTs. GameStop recently announced plans to launch its own NFT marketplace while games giant Ubisoft...

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