Coke recently announced that it was making a limited-edition soda, called Coca-Cola Zero Sugar Byte. The flavor, according to the company, was “born in the metaverse” and “inspired by the playfulness of pixels, rooted in the experiences that gaming makes possible.” It’s hard to imagine better bait for The Verge, so I asked Coke if it could send me a can. And it delivered.
The can for Coke Byte (as I’ll be calling it for brevity’s sake) is a fun purple color, and has a sort of retro-game aesthetic — it says “recycle me to play again” on the side, and it is adorned with cubes meant to represent pixels. I stuck it in the fridge until my wife Becky got home, and we cracked it open to finally discover what pixels taste like.
