Take-Two has officially completed its $12.7 billion deal for social game developer Zynga, the two companies announced Monday. With the acquisition, Take-Two not only takes ownership of big Zynga franchises like FarmVille but also gets access to Zynga’s expertise building hugely popular free-to-play mobile games.
Many notable game studios have invested heavily into mobile, and some of the biggest titles have proven to be absolutely massive revenue drivers. For example, Activision’s Call of Duty: Mobile, which launched in October 2019, recently surpassed $1.5 billion in lifetime revenue, according to Sensor Tower. And in November, Sensor Tower said Krafton’s PUBG Mobile surpassed an eye-popping $7 billion in lifetime revenue. (Tencent is...
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