One of the biggest clubs in the world is coming back to EA Sports’ FIFA games. Today, EA announced a “multi-year partnership” with Juventus that will once again see the Italian side featured in the developer’s wildly popular soccer video games. The deal will start with FIFA 23, which launches on September 30th. Juventus had previously been available exclusively in Konami’s rival series Pro Evolution Soccer for the past three years.
In addition to adding Juventus and its stadium and jerseys to the game, the deal also goes a step farther; EA says that the two sides will “work across a number of lifestyle and cultural initiatives bringing new opportunities outside of football,” while Juventus notes that EA will become its “official urban...
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