PUBG Mobile is hosting its first ever virtual concert with K-pop stars Blackpink

2019 Coachella Valley Music And Arts Festival - Weekend 2 - Day 1
Blackpink on stage at Coachella in 2019. | Photo by Rich Fury/Getty Images for Coachella

Mobile-based battle royale shooter PUBG Mobile will host its first ever virtual concert later this month featuring best-selling K-pop girl group Blackpink.

It’s the latest example of a video game expanding into virtual events (which, yes, we could label as part of the “metaverse” if we really wanted to — but we don’t.) Compared to rivals like Fortnite, which has hosted various concerts by the likes of Travis Scott and Ariana Grande, PUBG isn’t exactly known for such activities. But in a press release from publisher Tencent Games, executive Vincent Wang said PUBG Mobile is “expanding” its “ever-evolving world.” So: make of that what you will.

A number of concerts will take place in the game from July 23rd to 24th and then from July 30th...

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