Unity CEO apologizes for calling some game developers ‘fucking idiots’

Electronic Arts CEO John Riccitiello

Unity CEO John Riccitiello has apologized for calling some game developers “some of the biggest fucking idiots” in an interview and has vowed that he will “do better.”

This is a saga that has been playing out over several days, so let’s take a few steps back. On July 13th, Unity, which makes a popular game development engine, announced that it would be merging with ironSource, which offers software that helps developers monetize their apps. Riccitiello (who was formerly the CEO of EA) and Unity SVP Marc Whitten were interviewed by Pocket Gamer about the news, and the interviewer talked about how some developers push back on implementing monetization earlier in a game’s development.

That’s where Riccitiello said the “fucking idiots” quote...

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